.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when familiarized to running into billions in financial backing each year, have reared nearly $360 million so far this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That downturn is because of market saturation, increased regulatory stress, as well as financial uncertainties.ADWEEK consulted with five VCs that continue to purchase adtech business, regardless of these challenges, about what they are trying to find as well as what they prevent. Maybe unsurprisingly, these financiers are targeting chances in privacy-focused modern technologies and industry-specific regions like linked television.